about us Generating Rural Prosperity

Established in 1993, Ambuja Cement Foundation has had one ambitious goal - tackling rural poverty! We take families and communities on a transformational journey, from a life of poverty to one of prosperity. And whilst the problem is vast, we know we can make a big impact - thanks to the support of our partners. By working together, rural India can thrive, once more. We work with:

COMMUNITIES

GOVERNMENTS

CORPORATES

DEVELOPMENTAL AGENCIES

PARTNER WITH US Our approach

“Rural India needs us.
And the future of the country depends on it. Let’s join hands. Pool our respective strengths. And work together, to make rural India prosper.”

Narotam SekhsariaChairman, Ambuja Cement Foundation

OUR VISION

Sustainable, prosperous communities, built on long-term partnerships.

OUR MISSION

We energise, involve and enable communities to realise their potential.

OUR VALUES

DIVERSITY & INCLUSIVENESS

We include and involve people from a range of different genders, social and ethnic backgrounds, and orientation.

TRUST

Trust is at our core, and work hard to remain reliable, truthful and showcase our ability to generate impact.

INTEGRITY

We have a strong moral compass and have imbibed honesty as a critical part of our culture here at ACF.

TRANSPARENCY

At ACF, we promote absolute transparency in everything we do. We communicate, and form relationships, with an emphasis on being direct and transparent in our dealings.

EQUITY

We believe in being fair and impartial in everything we do.

ZERO-TOLERANCE

We have a zero tolerance policy for employees adopting unethical practices and violating the code of conduct.

OUR MODEL

ENERGISE

  • Community Engagement
  • Rapport Building
  • Encouraging Participation
  • Listen to Traditional Wisdom
  • Needs Assessment

INVOLVE

  • Initiate Solutions
  • Demonstrations & Pilots
  • Develop People’s Institutions
  • Capacity Building & Peer Learning
  • Scaling Up

ENABLE

  • Impact Assessments
  • Strengthening Institutions
  • Sustaining Development

OUR JOURNEY

1993
|
1998

Presence

  • 692 villages of 11 locations

Programs

  • Water: RRWHS, Watershed Management, Salinity Mitigation: Check Dams & Other Structures, Canal Interlinking networks
  • Women: SHG Formation
  • Health: Mobile Medical Vans established, Health Camps in villages
  • Agriculture: Collectivised farmers through Agro-livelihood program

1999
|
2004

Presence

  • 952 villages of 21 locations

Programs

  • Water: Watershed Project in Himachal Pradesh in full implementation phase, 1100 hectares
  • Agriculture: First 2 FPOs registered, Better Cotton Implementation Partner and Elected member of the Global Council
  • Skill: 20 new SEDIs established
  • Women: 1st Federation as Apex Institution for SHGs
  • Research & Data Management monitoring system customized

Partnerships

  • 1st Public Private Partnership with Apollo Tyres

2005
|
2009

Presence

  • Setup base in Kodinar – 15 Villages

Programs

  • Initial focus on Water
  • Women were collectivized

Partnerships

  • Collaborated with Government and other development agencies

2010
|
2015

Presence

  • Integrated Community Programs in all Ambuja Geographies

Programs

  • Water: Water Resource Management including de-silting & deepening of ponds
  • Agriculture: Integrated Crop Management, KVK Established, Non-Conventional Energy introduced
  • Skill: First three SEDIs initiated
  • Health: Sakhis born as healthcare volunteers
  • Women: 724 SHGs formed with 9000 women members

Partnerships

  • Grew government partnerships

2016
|
2022

Presence

  • Expanded to 50 districts of 12 states of India

Programs

  • Water: Created 59.62mcm water storage capacity
  • Agriculture: Working with 2.2 lakh farmers in 17 FPOs
  • Skill: Learning Management Systems & Courses for Entrepreneurship
  • Women: 7 Federations, 2601 SHGS, 28,000 women members
  • Health: Introduced NCD interventions, community clinics, COVID-19 management

Partnerships

  • 75 partners (Corporates, government, developmental agencies)